{"id":10243,"date":"2025-06-17T14:01:07","date_gmt":"2025-06-17T14:01:07","guid":{"rendered":"https:\/\/linksoft.ro\/staging\/staging\/?p=10243"},"modified":"2025-06-17T14:01:07","modified_gmt":"2025-06-17T14:01:07","slug":"tranzitia-de-la-outbound-la-real-time-marketing-in-dynamics-365-customer-insights","status":"publish","type":"post","link":"https:\/\/linksoft.ro\/staging\/tranzitia-de-la-outbound-la-real-time-marketing-in-dynamics-365-customer-insights\/","title":{"rendered":"Tranzi\u021bia de la Outbound la Real-Time Marketing \u00een Dynamics 365 Customer Insights"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p data-start=\"0\" data-end=\"352\">Marketingul nu mai este o strad\u0103 cu sens unic. Zilele \u00een care se trimiteau \u00een mas\u0103 emailuri generice, sper\u00e2nd ca ceva s\u0103 prind\u0103, apun rapid. \u00cen lumea hiperpersonalizat\u0103 de ast\u0103zi, clien\u021bii se a\u0219teapt\u0103 la interac\u021biuni relevante, oportun \u0219i semnificative, iar Microsoft r\u0103spunde acestei cereri printr-o schimbare major\u0103 \u00een <a href=\"https:\/\/linksoft.ro\/staging\/microsoft-dynamics-365-marketing-ro\/\"><strong>Dynamics 365 Customer Insights (Marketing).<\/strong><\/a><\/p>\n<p data-start=\"354\" data-end=\"848\">Pe<strong> 30 iunie 2025<\/strong>, marketingul outbound va fi eliminat definitiv. Tranzi\u021bia de la<strong> marketingul outbound tradi\u021bional la marketing journeys \u00een timp real<\/strong> marcheaz\u0103 un punct de cotitur\u0103 \u00een modul \u00een care companiile interac\u021bioneaz\u0103 cu publicul lor. Prin c\u0103l\u0103torii \u00een timp real, speciali\u0219tii \u00een marketing pot reac\u021biona instant la comportamentul clien\u021bilor, pot oferi experien\u021be contextuale bogate \u0219i pot orchestra angajamentul complet pe multiple puncte de contact \u2013 toate acestea sus\u021binute de date.<\/p>\n<p data-start=\"850\" data-end=\"1254\">Totu\u0219i, aceast\u0103 tranzi\u021bie necesit\u0103 o preg\u0103tire atent\u0103: optimizarea infrastructurii de date, instruirea echipei \u0219i adoptarea noilor func\u021bionalit\u0103\u021bi. \u00cen acest articol vom acoperi nout\u0103\u021bile din c\u0103l\u0103toriile \u00een timp real din Dynamics 365, cum s\u0103-\u021bi preg\u0103te\u0219ti organiza\u021bia pentru tranzi\u021bie \u0219i beneficiile cheie ale trecerii de la marketingul outbound la experien\u021be personalizate \u0219i \u00een timp real pentru clien\u021bi.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<h2 style=\"color: #2b3f47; font-size: 2.5em; line-height: 1.1; font-weight: bold; text-align: left; margin-left: 0;\">Context: Cum am ajuns aici?<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjAlMjJib3JkZXItdG9wJTNBJTIwM3B4JTIwc29saWQlMjAlMjNEQzE0M0MlM0IlMjB3aWR0aCUzQTIwMHB4JTNCJTIwbWFyZ2luJTNBJTIwYXV0byUzQiUyMG1hcmdpbi1sZWZ0JTNBNnJlbSUyMiUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]\u00cen septembrie 2023, Microsoft a unificat <strong>Dynamics 365 Marketing<\/strong> \u0219i <strong>Dynamics 365 Customer Insights<\/strong> \u00eentr-o singur\u0103 solu\u021bie alimentat\u0103 de inteligen\u021b\u0103 artificial\u0103: <strong>Dynamics 365 Customer Insights<\/strong>. Aceast\u0103 solu\u021bie a fost creat\u0103 pentru a \u00een\u021belege \u0219i a interac\u021biona cu clien\u021bii \u00eentr-un mod mai eficient, folosind informa\u021bii bazate pe date \u0219i automatizare inteligent\u0103.<\/p>\n<p>Solu\u021bia include dou\u0103 aplica\u021bii distincte:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul style=\"padding-left: 60px;\">\n<li style=\"text-align: left;\"><strong>\u2022 <\/strong><strong>Customer Insights \u2013 Data<\/strong>: anterior cunoscut\u0103 ca Dynamics 365 Customer Insights, ofer\u0103 o imagine complet\u0103, de 360 de grade, a fiec\u0103rui client.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022 <\/strong><strong>Customer Insights \u2013 Journeys<\/strong>: anterior Dynamics 365 Marketing, permite interac\u021biuni personalizate, \u00een timp real, bazate pe datele \u0219i comportamentele clien\u021bilor.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Ca parte a acestei evolu\u021bii, Microsoft retrage oficial marketingul outbound \u00een favoarea parcursurilor (journeys) \u00een timp real. De\u0219i capabilit\u0103\u021bile \u00een timp real au fost introduse \u00eenc\u0103 din 2021, tranzi\u021bia este acum oficial\u0103 \u0219i \u00een plin\u0103 desf\u0103\u0219urare.<\/p>\n<figure id=\"attachment_10693\" aria-describedby=\"caption-attachment-10693\" style=\"width: 1366px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10693 size-full\" src=\"https:\/\/linksoft.ro\/staging\/wp-content\/uploads\/2025\/06\/Transition-timeline.png\" alt=\"Transition timeline\" width=\"1366\" height=\"768\" \/><figcaption id=\"caption-attachment-10693\" class=\"wp-caption-text\">Transition timeline<\/figcaption><\/figure>\n<p><strong>Trecerea la real-time journeys<\/strong> nu doar c\u0103 asigur\u0103 continuitatea, ci \u0219i deblocheaz\u0103 o serie de func\u021bionalit\u0103\u021bi noi, care permit experien\u021be mai rapide, mai inteligente \u0219i mai relevante pentru clien\u021bi.<\/p>\n<h4><strong>Important: \u00cen\u021belege diferen\u021bele!<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul style=\"padding-left: 60px;\">\n<li style=\"text-align: left;\"><strong>\u2022 <\/strong><strong>Outbound Marketing<\/strong>: bazat pe loturi (batch), centrat pe email, folose\u0219te segmente statice, personalizare redus\u0103.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022 <\/strong><strong>Real-Time Marketing (Live)<\/strong>: declan\u0219at de evenimente, sus\u021binut de AI, folose\u0219te date dinamice, parcursurile sunt declan\u0219ate instant \u00een func\u021bie de comportament sau condi\u021bii.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<h2 style=\"color: #2b3f47; font-size: 2.5em; line-height: 1.1; font-weight: bold; text-align: left; margin-left: 0;\">C\u00e2nd s\u0103 \u00eencep? Acum!<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjAlMjJib3JkZXItdG9wJTNBJTIwM3B4JTIwc29saWQlMjAlMjNEQzE0M0MlM0IlMjB3aWR0aCUzQTIwMHB4JTNCJTIwbWFyZ2luJTNBJTIwYXV0byUzQiUyMG1hcmdpbi1sZWZ0JTNBNnJlbSUyMiUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Pentru organiza\u021biile care \u00eenc\u0103 se bazeaz\u0103 pe campanii outbound, momentul preg\u0103tirii este acum. Av\u00e2nd data de <strong>30 iunie 2025<\/strong> stabilit\u0103 ca dat\u0103 oficial\u0103 de retragere a marketingului outbound din Dynamics 365 Customer Insights \u2013 Journeys, ceasul tic\u0103ie. Dac\u0103 organiza\u021bia ta \u00eenc\u0103 se bazeaz\u0103 pe campanii outbound, acum este momentul s\u0103 ac\u021bionezi.<\/p>\n<p>Parcursurile \u00een timp real ofer\u0103 majoritatea capabilit\u0103\u021bilor din marketingul outbound. Totu\u0219i, aduc \u0219i mult mai mult: capacitatea de a r\u0103spunde \u0219i reac\u021biona aproape \u00een timp real, o scalare extins\u0103 de 100 de milioane de contacte \/ 300 de milioane de interac\u021biuni \u00een public preview (cu \u0219i mai mult \u00een plan), precum \u0219i capabilit\u0103\u021bi AI generative \u0219i Copilot integrat. Aceste func\u021bionalit\u0103\u021bi (\u0219i altele) sunt disponibile doar \u00een modulul de timp real \u0219i nu vor fi ad\u0103ugate \u00een marketingul outbound.<\/p>\n<figure id=\"attachment_10695\" aria-describedby=\"caption-attachment-10695\" style=\"width: 2040px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10695 size-full\" src=\"https:\/\/linksoft.ro\/staging\/wp-content\/uploads\/2025\/06\/1.-Diferente-Outbound-Real-Time.jpg\" alt=\"Main differences: Outbound VS Real-time Marketing\" width=\"2040\" height=\"1055\" \/><figcaption id=\"caption-attachment-10695\" class=\"wp-caption-text\">Main differences: Outbound VS Real-time Marketing<\/figcaption><\/figure>\n<p>Marketingul \u00een timp real include parcursuri ale clien\u021bilor bazate pe triggere, triggere personalizate, SMS-uri \u0219i notific\u0103ri push. Pe l\u00e2ng\u0103 marketingul bazat pe segmente, \u00ee\u021bi permite s\u0103 declan\u0219ezi parcursuri \u00een timp real, pe baza semnalelor \u0219i a datelor detaliate din profilurile clien\u021bilor, s\u0103 alegi canalul potrivit pentru fiecare \u0219i s\u0103 te conectezi \u00een momentele care conteaz\u0103, av\u00e2nd capacitatea de a sus\u021bine volume mai mari de comunicare.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<h2 style=\"color: #2b3f47; font-size: 2.5em; line-height: 1.1; font-weight: bold; text-align: left; margin-left: 0;\">Cum s\u0103 faci tranzi\u021bia de la Outbound Marketing?<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjAlMjJib3JkZXItdG9wJTNBJTIwM3B4JTIwc29saWQlMjAlMjNEQzE0M0MlM0IlMjB3aWR0aCUzQTIwMHB4JTNCJTIwbWFyZ2luJTNBJTIwYXV0byUzQiUyMG1hcmdpbi1sZWZ0JTNBNnJlbSUyMiUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Nimeni nu poate \u00een\u021belege ritmul \u0219i nevoile afacerii tale mai bine dec\u00e2t tine \u00eensu\u021bi. De aceea, este important s\u0103 \u00ee\u021bi acorzi timp s\u0103 evaluezi cu aten\u021bie func\u021bionalit\u0103\u021bile pe care le folose\u0219ti \u00een marketingul Outbound, precum \u0219i resursele disponibile \u00een prezent. \u00cen func\u021bie de rezultate, vei putea decide ce variant\u0103 este cea mai potrivit\u0103 pentru tine: <strong>tranzi\u021bia complet\u0103 sau una treptat\u0103.<\/strong><\/p>\n<figure id=\"attachment_10696\" aria-describedby=\"caption-attachment-10696\" style=\"width: 1366px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10696 size-full\" src=\"https:\/\/linksoft.ro\/staging\/wp-content\/uploads\/2025\/06\/Incremental-VS-full-transition.png\" alt=\"Incremental VS full transition\" width=\"1366\" height=\"768\" \/><figcaption id=\"caption-attachment-10696\" class=\"wp-caption-text\">Incremental VS full transition<\/figcaption><\/figure>\n<p data-start=\"396\" data-end=\"901\">Dac\u0103 alegi tranzi\u021bia complet\u0103 \u00eentr-un singur pas, va trebui s\u0103 recreezi toate c\u0103l\u0103toriile, segmentele \u0219i celelalte resurse \u00een Real-time journeys \u0219i s\u0103 faci trecerea la acestea \u00een c\u00e2teva zile. Pe de alt\u0103 parte, po\u021bi opta pentru o tranzi\u021bie treptat\u0103, cre\u00e2nd campanii noi \u00een Real-time journeys, \u00een timp ce campaniile curente continu\u0103 s\u0103 ruleze \u00een Outbound marketing p\u00e2n\u0103 la finalizare. Aceast\u0103 abordare gradual\u0103 ajut\u0103 echipa s\u0103 capete \u00eencredere \u00een noile func\u021bionalit\u0103\u021bi \u0219i s\u0103-\u0219i dezvolte abilit\u0103\u021bile treptat.<\/p>\n<p data-start=\"903\" data-end=\"1383\" data-is-last-node=\"\" data-is-only-node=\"\">Indiferent de varianta aleas\u0103, este important s\u0103 revizuie\u0219ti func\u021bionalit\u0103\u021bile Outbound marketing pe care le folose\u0219ti \u00een prezent, s\u0103 verifici dac\u0103 sunt disponibile \u00een Real-time journeys \u0219i s\u0103 decizi dac\u0103 este nevoie s\u0103 transferi date sau resurse. Dac\u0103 descoperi c\u0103 unele func\u021bionalit\u0103\u021bi din Outbound marketing pe care le folose\u0219ti nu sunt \u00eenc\u0103 disponibile \u00een Real-time journeys, \u021bine cont c\u0103 Microsoft lucreaz\u0103 la ad\u0103ugarea unor caracteristici suplimentare solicitate de clien\u021bi.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<h2 style=\"color: #2b3f47; font-size: 2.5em; line-height: 1.1; font-weight: bold; text-align: left; margin-left: 0;\">Ghid pas cu pas pentru tranzi\u021bie<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjAlMjJib3JkZXItdG9wJTNBJTIwM3B4JTIwc29saWQlMjAlMjNEQzE0M0MlM0IlMjB3aWR0aCUzQTIwMHB4JTNCJTIwbWFyZ2luJTNBJTIwYXV0byUzQiUyMG1hcmdpbi1sZWZ0JTNBNnJlbSUyMiUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Migrarea de la Outbound Marketing la Real-Time Marketing \u00een Dynamics 365 implic\u0103 un proces structurat \u00een \u0219ase pa\u0219i, conceput pentru a asigura o tranzi\u021bie lin\u0103, p\u0103str\u00e2nd integritatea datelor \u0219i continuitatea campaniilor.[\/vc_column_text][vc_column_text]<\/p>\n<figure id=\"attachment_10697\" aria-describedby=\"caption-attachment-10697\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10697 size-full\" src=\"https:\/\/linksoft.ro\/staging\/wp-content\/uploads\/2025\/06\/Overview-of-migration-flow.png\" alt=\"Overview of migration flow\" width=\"1600\" height=\"600\" \/><figcaption id=\"caption-attachment-10697\" class=\"wp-caption-text\">Overview of migration flow<\/figcaption><\/figure>\n<h3><strong>1. Define\u0219te scopul tranzi\u021biei<\/strong><\/h3>\n<p>\u00cencepe prin a identifica care campanii\/jurnale de marketing merit\u0103 migrate c\u0103tre Real-Time Marketing. Acestea pot include campanii existente care nu performeaz\u0103 bine sau altele noi, care ar beneficia de o interac\u021biune mai rapid\u0103 \u0219i personalizat\u0103 \u00een timp real. Concentreaz\u0103-te pe cele care pot aduce valoare m\u0103surabil\u0103 prin implicare mai bun\u0103, vitez\u0103 sau automatizare. Acest pas este esen\u021bial pentru a stabili obiective clare \u0219i limite pentru procesul de tranzi\u021bie.<\/p>\n<h3><strong>2. Configureaz\u0103 set\u0103rile pentru real-time marketing<\/strong><\/h3>\n<p>Dup\u0103 ce ai definit scopul, trebuie s\u0103 preg\u0103te\u0219ti mediul pentru real-yime marketing. Aceasta include activarea func\u021biilor necesare \u0219i configurarea componentelor de baz\u0103, cum ar fi furnizorul de SMS \u0219i cuvintele cheie asociate. De asemenea, trebuie s\u0103 configurezi notific\u0103rile push \u0219i s\u0103 define\u0219ti profilurile de brand. Aceste set\u0103ri formeaz\u0103 baza tehnic\u0103 care permite func\u021bionarea corect\u0103 a campaniilor \u00een timp real \u0219i ofer\u0103 o experien\u021b\u0103 utilizator fluid\u0103.<\/p>\n<h3><strong>3. Migreaz\u0103 elementele de marketing<\/strong><\/h3>\n<p>Urm\u0103torul pas este mutarea elementelor vizuale \u0219i de con\u021binut din Outbound \u00een Real-Time Marketing. Aici includem emailuri de marketing, \u0219abloane, blocuri de con\u021binut, mesaje text \u0219i formulare. Unele elemente pot necesita recreare pentru a func\u021biona optim \u00een noul mediu, mai ales dac\u0103 au fost create cu o logic\u0103 static\u0103. Este \u0219i o oportunitate bun\u0103 de a-\u021bi moderniza con\u021binutul \u0219i de a-l optimiza pentru utilizarea dinamic\u0103.<\/p>\n<h3><strong>4. Migreaz\u0103 segmentarea\u00a0<\/strong><\/h3>\n<p>Segmentarea \u00een Real-Time Marketing este mai flexibil\u0103 \u0219i bazat\u0103 pe evenimente. Revizuie\u0219te segmentele existente din Outbound Marketing \u0219i identific\u0103 logica din spatele lor. Apoi reconstruie\u0219te aceste segmente \u00een noul sistem, asigur\u00e2ndu-te c\u0103 reflect\u0103 comportamentul \u0219i condi\u021biile \u00een timp real. Pentru nevoi mai complexe, Real-Time Marketing suport\u0103 combina\u021bii de segmente \u0219i declan\u0219atori comportamentali, ceea ce poate \u00eembun\u0103t\u0103\u021bi semnificativ acurate\u021bea \u021bintirii.<\/p>\n<h3><strong>5. Creeaz\u0103 triggere \u0219i journeys<\/strong><\/h3>\n<p>Cu segmentele \u0219i elementele preg\u0103tite, e momentul s\u0103 proiectezi parcursurile de Real-Time Marketing. \u00cencepe prin a determina condi\u021biile declan\u0219atoare \u2014 acestea pot fi bazate pe ac\u021biuni ale utilizatorului, complet\u0103ri de formulare, achizi\u021bii sau alte evenimente personalizate. Po\u021bi folosi declan\u0219atori standard (OOTB) sau s\u0103 creezi al\u021bii noi, \u00een func\u021bie de caz. Apoi, contureaz\u0103 logica parcursului, inclusiv mesajele, timpii de a\u0219teptare \u0219i ramific\u0103rile. Acest pas adun\u0103 toate eforturile anterioare \u00eentr-un parcurs viu \u0219i receptiv.<\/p>\n<h3 data-start=\"2831\" data-end=\"2878\"><strong data-start=\"2835\" data-end=\"2878\">6. Reconstruie\u0219te rapoarte \u0219i analize\u00a0<\/strong><\/h3>\n<p>\u00cen final, evalueaz\u0103 rapoartele existente pentru a vedea care sunt legate de procesele Outbound \u0219i trebuie actualizate sau reconstruite pentru Real-Time Marketing. Parcursurile \u00een timp real ofer\u0103 informa\u021bii mai detaliate despre implicare \u0219i op\u021biuni analitice, a\u0219a c\u0103 e o \u0219ans\u0103 s\u0103-\u021bi \u00eembun\u0103t\u0103\u021be\u0219ti capacit\u0103\u021bile de raportare. Reconstruirea rapoartelor va ajuta factorii de decizie s\u0103 \u00een\u021beleag\u0103 mai bine performan\u021ba \u0219i s\u0103 sus\u021bin\u0103 \u00eembun\u0103t\u0103\u021birea continu\u0103.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<h2 style=\"color: #2b3f47; font-size: 2.5em; line-height: 1.1; font-weight: bold; text-align: left; margin-left: 0;\">Nu uita s\u0103 testezi!<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjAlMjJib3JkZXItdG9wJTNBJTIwM3B4JTIwc29saWQlMjAlMjNEQzE0M0MlM0IlMjB3aWR0aCUzQTIwMHB4JTNCJTIwbWFyZ2luJTNBJTIwYXV0byUzQiUyMG1hcmdpbi1sZWZ0JTNBNnJlbSUyMiUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Testarea este o parte crucial\u0103 a tranzi\u021biei de la Outbound la Real-Time Marketing \u00een Dynamics 365. \u00cenainte de a lansa orice parcurs live, trebuie s\u0103 confirmi c\u0103 totul func\u021bioneaz\u0103 conform a\u0219tept\u0103rilor \u2013 de la declan\u0219atoare \u0219i con\u021binut, p\u00e2n\u0103 la urm\u0103rirea datelor \u0219i personalizare.<\/p>\n<figure id=\"attachment_10698\" aria-describedby=\"caption-attachment-10698\" style=\"width: 1366px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10698 size-full\" src=\"https:\/\/linksoft.ro\/staging\/wp-content\/uploads\/2025\/06\/Testing-the-transition-process.png\" alt=\"Testing the transition process\" width=\"1366\" height=\"768\" \/><figcaption id=\"caption-attachment-10698\" class=\"wp-caption-text\">Testing the transition process<\/figcaption><\/figure>\n<p>Primul pas este s\u0103 instalezi <strong>Real-Time Marketing (RTM) \u00een mediul t\u0103u de dezvoltare.<\/strong> Astfel ai un spa\u021biu sigur pentru a construi \u0219i testa f\u0103r\u0103 s\u0103 afectezi set\u0103rile live. Dac\u0103 folose\u0219ti deja Outbound Marketing, aceast\u0103 instalare paralel\u0103 te ajut\u0103 s\u0103 compari mai eficient fluxurile de lucru \u0219i rezultatele. Odat\u0103 ce Real-Time Marketing este activat \u00een mediul de dezvoltare, <strong>po\u021bi crea \u0219i configura primul t\u0103u journey.<\/strong> Acesta ar trebui s\u0103 fie bazat pe un caz real, cum ar fi captarea unui lead, \u00eenregistrarea la un eveniment sau un flux de urm\u0103rire a unui produs. Define\u0219te declan\u0219atorul, construie\u0219te secven\u021ba de ac\u021biuni \u0219i testeaz\u0103 logica de personalizare folosind contacte interne de test sau segmente sigure. Simuleaz\u0103 experien\u021ba complet\u0103 ca \u0219i cum ai fi un client real: trimite formularul, prime\u0219te emailul sau SMS-ul, d\u0103 click \u0219i monitorizeaz\u0103 rezultatele.<\/p>\n<p>Pe parcursul test\u0103rii, concentreaz\u0103-te pe <strong>acurate\u021be \u0219i comportament.<\/strong> Emailurile se afi\u0219eaz\u0103 corect? Sunt contactele potrivite declan\u0219ate? Logica parcursului este consistent\u0103 \u00een diverse scenarii? Verific\u0103 dac\u0103 con\u021binutul dinamic se \u00eencarc\u0103 corect, dac\u0103 condi\u021biile sunt respectate \u0219i dac\u0103 obiectivele clientului (cum ar fi trimiterea formularului sau click-ul pe un link) sunt urm\u0103rite corect. Acesta este \u0219i momentul s\u0103 confirmi c\u0103 livrabilitatea emailurilor \u0219i metricile de performan\u021b\u0103 (deschideri, click-uri, conversii) sunt reflectate \u00een dashboard-ul Insights.<\/p>\n<p>Odat\u0103 ce parcursul func\u021bioneaz\u0103 corect \u00een mediul de dezvoltare, e\u0219ti gata s\u0103 <strong>instalezi Real-Time Marketing \u00een mediul de produc\u021bie.<\/strong> Aceasta va reflecta configura\u021bia de test \u0219i se asigur\u0103 c\u0103 toate set\u0103rile cheie \u2013 cum ar fi conformitatea, domeniile \u0219i profilurile clien\u021bilor \u2013 sunt aliniate \u0219i preg\u0103tite pentru produc\u021bie.<\/p>\n<p>Dup\u0103 ce verifici configurarea din produc\u021bie, <strong>po\u021bi rula journey-ul live \u00een mediul PROD<\/strong>. \u00cencepe, dac\u0103 se poate, cu o audien\u021b\u0103 limitat\u0103 sau intern\u0103. Monitorizeaz\u0103 performan\u021ba parcursului, at\u00e2t din punct de vedere tehnic, c\u00e2t \u0219i al experien\u021bei utilizatorului. Fii atent la orice diferen\u021be de comportament \u00eentre medii \u0219i asigur\u0103-te c\u0103 toate interac\u021biunile clien\u021bilor sunt urm\u0103rite corect.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<h2 style=\"color: #2b3f47; font-size: 2.5em; line-height: 1.1; font-weight: bold; text-align: left; margin-left: 0;\">Ce ob\u021bin \u00een urma acestei tranzi\u021bii?<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjAlMjJib3JkZXItdG9wJTNBJTIwM3B4JTIwc29saWQlMjAlMjNEQzE0M0MlM0IlMjB3aWR0aCUzQTIwMHB4JTNCJTIwbWFyZ2luJTNBJTIwYXV0byUzQiUyMG1hcmdpbi1sZWZ0JTNBNnJlbSUyMiUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Este bine de \u0219tiut c\u0103 trecerea de la Outbound Marketing la Real-Time Journeys nu \u00eenseamn\u0103 doar eforturi, ci aduce \u0219i beneficii reale care pot \u00eembun\u0103t\u0103\u021bi calitatea experien\u021bei at\u00e2t pentru clien\u021bi, c\u00e2t \u0219i pentru angaja\u021bi. Aceste beneficii includ capabilit\u0103\u021bi AI, interac\u021biuni optimizate cu clien\u021bii, o colaborare str\u00e2ns\u0103 \u00eentre echipele de v\u00e2nz\u0103ri \u0219i marketing \u0219i multe altele.<\/p>\n<figure id=\"attachment_10699\" aria-describedby=\"caption-attachment-10699\" style=\"width: 1966px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10699 size-full\" src=\"https:\/\/linksoft.ro\/staging\/wp-content\/uploads\/2025\/06\/5.-Noutati-in-Real-Time.jpg\" alt=\"Real-time capabilities \" width=\"1966\" height=\"1005\" \/><figcaption id=\"caption-attachment-10699\" class=\"wp-caption-text\">Real-time capabilities<\/figcaption><\/figure>\n<h3><strong>Func\u021bii AI generative- mai multe cu mai pu\u021bin efort<\/strong><\/h3>\n<p>Dac\u0103 lucrezi \u00een marketing, Real-Time Journeys \u00ee\u021bi pune la dispozi\u021bie mai multe func\u021bionalit\u0103\u021bi Copilot care te ajut\u0103 s\u0103 ob\u021bii rezultate mai bune zi de zi:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul style=\"padding-left: 60px;\">\n<li style=\"text-align: left;\"><strong>\u2022\u00a0 <\/strong>Folose\u0219te limbaj natural pentru a-\u021bi atinge obiectivele, la fel ca atunci c\u00e2nd vorbe\u0219ti cu un coleg: identific\u0103 audien\u021ba potrivit\u0103, rescrie con\u021binutul existent, creeaz\u0103 noi parcursuri etc.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022\u00a0 <\/strong>Prime\u0219te sugestii de imagini pentru a completa emailurile.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022\u00a0 <\/strong>Previne trimiterea mesajelor atunci c\u00e2nd nu este momentul potrivit.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022\u00a0 <\/strong>Prime\u0219te ghidare pas cu pas pentru autentificarea domeniilor.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3><strong>Optimizarea fiec\u0103rei interac\u021biuni\u00a0<\/strong><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul style=\"padding-left: 60px;\">\n<li style=\"text-align: left;\"><strong>\u2022 <\/strong>Integrare perfect\u0103 cu Dynamics 365 Customer Insights \u2013 Data \u0219i posibilitatea de a crea parcursuri pentru contacte \u0219i lead-uri din Dataverse sau profile din Customer Insights.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022 <\/strong>Personalizare avansat\u0103 cu text dinamic \u0219i con\u021binut condi\u021bional f\u0103r\u0103 cod \u2013 pentru campanii adaptate fiec\u0103rui individ.<\/li>\n<li style=\"text-align: left;\">\u2022 Reac\u021bie imediat\u0103 la ac\u021biunile clientului, cu ajutorul declan\u0219atorilor predefini\u021bi, personaliza\u021bi sau pe baza modific\u0103rilor din Dataverse, f\u0103r\u0103 programare.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022\u00a0 <\/strong>Segmentare avansat\u0103 \u0219i nelimitat\u0103 pentru o \u021bintire precis\u0103 a audien\u021bei.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022 <\/strong>Trimiterea de mesaje prin SMS, push notifications sau canale personalizate \u2013 cu ajutorul AI care alege canalul optim.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u00cembinarea eforturilor de marketing \u0219i v\u00e2nz\u0103ri<\/strong><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul style=\"padding-left: 60px;\">\n<li style=\"text-align: left;\"><strong>\u2022 <\/strong>Creezi u\u0219or formulare de \u00eenregistrare, identifici lead-uri, organizezi evenimente \u0219i construie\u0219ti parcursuri de nurturing.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022\u00a0 <\/strong>Prioritizare mai bun\u0103 a lead-urilor prin noul sistem de scorare.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022 <\/strong>Vizualizare comun\u0103 a activit\u0103\u021bilor clien\u021bilor pentru o colaborare eficient\u0103 \u00eentre marketing \u0219i v\u00e2nz\u0103ri.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022 <\/strong>Transferul lead-urilor calificate c\u0103tre echipa de v\u00e2nz\u0103ri sau implicarea acesteia la momentul potrivit prin apeluri programate sau secven\u021be de v\u00e2nzare \u2013 pentru \u0219anse mai mari de conversie.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3><strong>Scalarea afacerilor\u00a0<\/strong><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul style=\"padding-left: 60px;\">\n<li style=\"text-align: left;\">\u2022\u00a0 Utilizeaz\u0103 unit\u0103\u021bi de business, profile de brand \u0219i noul centru de consim\u021b\u0103m\u00e2nt pentru a personaliza parcursurile Real-Time \u00een func\u021bie de nevoile companiei.<\/li>\n<li style=\"text-align: left;\"><strong>\u2022\u00a0 <\/strong>Scalare la nivel \u00eenalt: p\u00e2n\u0103 la <strong>300 de milioane de interac\u021biuni lunar<\/strong> \u0219i p\u00e2n\u0103 la <strong>100 de milioane de contacte de marketing<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<h2 style=\"color: #2b3f47; font-size: 2.5em; line-height: 1.1; font-weight: bold; text-align: left; margin-left: 0;\">E\u0219ti cople\u0219it? Te putem ajuta!<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjAlMjJib3JkZXItdG9wJTNBJTIwM3B4JTIwc29saWQlMjAlMjNEQzE0M0MlM0IlMjB3aWR0aCUzQTIwMHB4JTNCJTIwbWFyZ2luJTNBJTIwYXV0byUzQiUyMG1hcmdpbi1sZWZ0JTNBNnJlbSUyMiUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Epoca mesajelor unidirec\u021bionale a apus, iar mul\u021bi dintre clien\u021bii no\u0219tri au adoptat deja marketingul \u00een timp real pentru a construi conexiuni autentice \u0219i relevante cu publicul lor. Dac\u0103 e\u0219ti preg\u0103tit s\u0103 treci dincolo de strategiile \u00eenvechite \u0219i s\u0103 interac\u021bionezi cu clien\u021bii exact \u00een momentele cheie, hai s\u0103 facem acest pas \u00eempreun\u0103.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<h2 style=\"color: #2b3f47; font-size: 2.5em; line-height: 1.1; font-weight: bold; text-align: left; margin-left: 0;\">Despre LINKSOFT<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjAlMjJib3JkZXItdG9wJTNBJTIwM3B4JTIwc29saWQlMjAlMjNEQzE0M0MlM0IlMjB3aWR0aCUzQTIwMHB4JTNCJTIwbWFyZ2luJTNBJTIwYXV0byUzQiUyMG1hcmdpbi1sZWZ0JTNBNnJlbSUyMiUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column animation=&#8221;fade-down&#8221; width=&#8221;5\/6&#8243;][vc_column_text]Din momentul fond\u0103rii, <strong>LINKSOFT<\/strong> \u0219i-a propus s\u0103 creeze un <strong>Centru de Excelen\u021b\u0103 Microsoft Dynamics<\/strong> care s\u0103 reuneasc\u0103 cei mai buni speciali\u0219ti \u0219i cele mai eficiente platforme pentru implementarea solu\u021biilor CRM \u0219i ERP de \u00eenalt\u0103 performan\u021b\u0103. \u00cen toate procesele derulate, LINKSOFT impune un \u00eenalt standard de excelen\u021b\u0103, acesta fiind aliniat cu misiunea \u0219i valorile companiei.<\/p>\n<p><a href=\"https:\/\/linksoft.ro\/staging\/contact\/\"><strong>Contacteaz\u0103-ne<\/strong> <\/a>acum \u0219i vom crea solutia <strong>CRM \u0219i ERP<\/strong> potrivit\u0103 pentru nevoile tale de business, integr\u00e2nd func\u021bionalit\u0103\u021bile avansate <strong>Dynamics 365.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row offset_top=&#8221;180&#8243; class=&#8221;icoane-echipa&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row offset_top=&#8221;180&#8243; class=&#8221;icoane-echipa&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p class=\"post-excerpt\">[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text] Marketingul nu mai este o strad\u0103 cu sens unic. Zilele \u00een care se trimiteau \u00een mas\u0103 emailuri generice, sper\u00e2nd ca ceva s\u0103 prind\u0103, apun rapid. \u00cen lumea hiperpersonalizat\u0103 de ast\u0103zi, clien\u021bii se a\u0219teapt\u0103 la interac\u021biuni relevante, oportun \u0219i semnificative, iar Microsoft r\u0103spunde acestei cereri printr-o schimbare major\u0103&#8230;\n<\/p>","protected":false},"author":132,"featured_media":10244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-10243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fara-categorie-ro"],"_links":{"self":[{"href":"https:\/\/linksoft.ro\/staging\/wp-json\/wp\/v2\/posts\/10243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linksoft.ro\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linksoft.ro\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linksoft.ro\/staging\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/linksoft.ro\/staging\/wp-json\/wp\/v2\/comments?post=10243"}],"version-history":[{"count":2,"href":"https:\/\/linksoft.ro\/staging\/wp-json\/wp\/v2\/posts\/10243\/revisions"}],"predecessor-version":[{"id":10246,"href":"https:\/\/linksoft.ro\/staging\/wp-json\/wp\/v2\/posts\/10243\/revisions\/10246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/linksoft.ro\/staging\/wp-json\/wp\/v2\/media\/10244"}],"wp:attachment":[{"href":"https:\/\/linksoft.ro\/staging\/wp-json\/wp\/v2\/media?parent=10243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linksoft.ro\/staging\/wp-json\/wp\/v2\/categories?post=10243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linksoft.ro\/staging\/wp-json\/wp\/v2\/tags?post=10243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}